When the mood is carefree and the order of business is lighthearted,  you need a playful, fun, informal design that puts people at ease the minute they see it.

We call this style "At the Hop." Even if you don't remember '57 Chevies, poodle skirts or flamingos on the lawn, after viewing this page you may find yourself listening for the faint echo of a Buddy Holly tune the next time you drive by a high-school gym.

Nostalgia, whether it's for a time you lived through or a time you just missed, can be the key to making your product or service seem like an old friend that you wish would drop by more often.

Didn't everyone know someone whose kitchen had boomerang Formica™ counters?

At the Hop was designed by Ron Reposh. In high school, Ron's cousin drove a silver '57 Chevy Bel Air which was every bit as pretty as this one. (And his aunt did have boomerang Formica™ counters!)

In the 50's, tailfins got bigger with every new model year. This one, on a '59 Cadillac Eldorado, would  have looked right at home on a jet fighter.